Weekly Focus - March 27, 2024 - "Tap Into Your Prospects' Emotions"
Most people appreciate a well-crafted presentation or hearing how your services are better, but rarely is that enough for them to take any action. After an initial conversation, you might understand what is important to them—what they want to achieve. But people generally don’t act on “what’s important.” If they did, they would have acted on it long ago.
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