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Care More Than People Expect You to Care

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Service around the world has slipped so badly that we have lowered our expectations. We expect bad service and we are not surprised when we don't get it. When someone just does their job right, we want to give them a ten out of a possible ten. If you want to separate yourself from the crowd, care more than the crowd cares. Everybody is content to do the minimum. Don't be like that. Be different.
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