To Prospective Subscribers

Dear Prospective Subscriber:

If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.

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Live Webinars with Don

Premium members of the learning center have the opportunity to participate in Live Webinars with Don Connelly at least once per quarter. During these webinars he recaps current challenges and issues affecting the business and ideas for becoming 'Brilliant at the Basics'. Each live event is recorded and available for replay.

Weekly Focus subscribers and Professional members have free access to the most recent Webinar Replay which you’ll find further down this page, and PLATINUM members have exclusive access to the complete library with past Webinar Replays.

Platinum Access: Platinum Members have exclusive access to the complete, on-line library with past Webinar Replays. Download past webinars to your personal device and listen to Don and various guests tackle some of the biggest challenges and issues in the industry today.

Webinar Replay:

Crafting your ‘Why’ Story

Held: May 11, 2022

There are three stories essential to your brand that you must be telling every day. One of them is the story of why you are a Financial Advisor. Your ‘why’ is your cause. What motivates you to do what you do? What do you get out of being a Financial Advisor besides money? Prospects and clients are always focused on your transparency and integrity. They want to fully understand what’s in it for you. If they feel you are merely trying to sell them something, it will discredit your message. You want them to know that you became a Financial Advisor for the right reasons. Told the right way, this story will make it easier for people to choose you over the competition.

I will show you a simple three-step process for building this story. This process will make your message easy to remember and easy to understand.

Remember, people looking for a Financial Advisor are not looking for more information. They are looking for someone they can trust. And a large part of trusting you is understanding why you do what you do.

Please join me and learn how to craft this compelling message. Getting this story down pat is a big step to the next level.