If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.
Every Tuesday, you will get an actionable piece of advice from Don Connelly, related blog posts on the topic, and what's new on the blog PLUS Don's "10 Great Analogies" in pdf format right away.
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Are you feeling pressure to discount your fees? Do you sometimes feel you have to apologize for your fees? Are you part of the race to the bottom? If so, you are not alone. Our industry loses billions in discounted fees every year.
It’s time to put your foot down. If you are truly adding value and you have a great service model, there is no need for you to apologize about charging a premium. The amount of money any one client pays you in fees is not going to change your life. It is going to change his or her life.
Please join us at 4:15 PM EST on Thursday, August 24 as Don explains how to justify your fees with a great value proposition.
People spend money where they get the best experience. If every visit to your office is a five-star visit, you eliminate the need for people to look for another Advisor. You become the logical choice.
If people don’t feel you have more to offer than any other Advisor, of course price becomes an issue. If they feel you offer the best possible experience, with the best possible outcome, the fee issue becomes irrelevant. It’s not about the products. It’s about the journey and the final destination.
Please join us and never apologize for your fees again.
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