To Prospective Subscribers

Dear Prospective Subscriber:

If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.

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Webinar Replay:

Fees: How to Avoid the Race to the Bottom

HELD: August 24, 2017

Are you feeling pressure to discount your fees? Do you sometimes feel you have to apologize for your fees? Are you part of the race to the bottom? If so, you are not alone. Our industry loses billions in discounted fees every year.

It’s time to put your foot down. If you are truly adding value and you have a great service model, there is no need for you to apologize about charging a premium. The amount of money any one client pays you in fees is not going to change your life. It is going to change his or her life.

People spend money where they get the best experience. If every visit to your office is a five-star visit, you eliminate the need for people to look for another Advisor. You become the logical choice.

If people don’t feel you have more to offer than any other Advisor, of course price becomes an issue. If they feel you offer the best possible experience, with the best possible outcome, the fee issue becomes irrelevant. It’s not about the products. It’s about the journey and the final destination.

Please join us and never apologize for your fees again.