Don's Monthly Newsletter: "If you were a product, why should somebody buy you?" - August 2015 (AUDIO)
“It’s not what you say, it’s what they hear” is Frank Luntz’ slogan. Nobody knows the American people better than he does. He is perhaps America’s best-known pollster. Although he’s primarily thought of as a political pollster, he is gaining traction in the financial services industry as well.
Running Time: 6:44
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