Don's Monthly Newsletter: "Why is Storytelling So Effective?" - August 2016 (AUDIO)
A client who trusts her Advisor will make emotional decisions going forward. “I trust him; therefore I am going to follow his advice.” Stories stir up emotions. A powerful story facilitates the decision-making process. Look at elite Advisors and notice how many are great storytellers. That is not a coincidence. Running Time: 7:05
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