Don's Monthly Newsletter: "Successful Client Retention" - February 2015
I’ve been speaking at client events and hanging out with clients for nearly fifty years. Clients haven’t really changed much during that time. They still make the same mistakes as their forebears, they still have the same dreams and they still have the same fears and laments. They want you to have a succession plan, they have modest goals and they don’t feel as important after the account is opened as before.