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Don's Monthly Newsletter: "The Client is More Important Than You Are" - July 2015

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It’s hard to look away from certain people.  Michael Jordan comes to mind.  So does Giselle Bundchen.  Why is that? The typical response to that question is, “There’s just something about them.  I don’t know what.”   The French have a phrase for that elusive quality: je ne sais quoi.  Je ne sais quoi is typically defined as an attractive or interesting quality in something that is difficult to describe.

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