Don's Monthly Newsletter: "Help your clients understand by making the unfamiliar familiar" - May 2014
I read with interest a recent FA Magazine article by Karen Demasters. The article was entitled Evensky Explains Clients’ Irrational Behavior in Detail. She explained that during a recent webinar, Financial Advisor and executive Harold Evensky pointed out that clients are ‘resoundingly’ not rational. In making his point, Evensky cited specific examples of poor decision making and urged all of us to learn how to prompt our clients into making better decisions.