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Dear Prospective Subscriber:

If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.

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Webinar: Crafting Your 'Why' Story - Held: May 11, 2022

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There are three stories essential to your brand that you must be telling every day. One of them is the story of why you are a Financial Advisor. Your ‘why’ is your cause. What motivates you to do what you do? What do you get out of being a Financial Advisor besides money? Prospects and clients are always focused on your transparency and integrity. They want to fully understand what’s in it for you. If they feel you are merely trying to sell them something, it will discredit your message. You want them to know that you became a Financial Advisor for the right reasons. Told the right way, this story will make it easier for people to choose you over the competition.

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