Weekly Focus - April 1, 2015 - "Rise Above Mediocrity"
Pay close attention to how you market yourself. There is a temptation to lay out all we can do at a reasonable price. To demonstrate our value, we bundle all we have to offer. I caution you that people see bundled products and services as less valuable than one good thing. When you bundle everything together and offer an extensive menu of all you can do for someone, you undermine the value of everything. People will pay more for a single expensive item than they will for everything you can do lumped together. Bundling undermines value.
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