Weekly Focus - April 18, 2018 - "You Need To Understand the Big Picture"
From a client's point of view their financial exposure to risk is enormous, so you need to manage their expectations. To them, losses hurt a lot more than gains can satisfy. They also have the means to measure their gains and losses and can check prices constantly. This makes the horizon shorter - with the potential for them to become even more risk averse. So how do you keep clients invested?
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