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Weekly Focus - February 12, 2014 - "What's the difference between selling and marketing?"

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To be a successful Financial Advisor means to spend the majority of every working day selling and marketing yourself.  Ironically, two of the most under taught subjects in our field are selling and marketing.  Training generally focuses on products and the mechanics of functioning as an Advisor.  We study the hard skills and then make our living with our soft skills. 


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