Weekly Focus - January 28, 2015 - "Advisors Must Learn to Tell Stories"
I urge you to draw compelling word pictures for three reasons. The first is that the more words you use to get your point across, the less people listen. The second is that people zone you out the instant you start talking numbers. The third is that everyone loves and remembers a great story oranalogy. There is a Native American proverb that says, 'Tell me a fact and I'll learn. Tell me a truth and I'll believe. Tell me a story and it will live in my heart forever.'
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