Weekly Focus - January 29, 2020 - "Let The Mask Drop"
What prospects want is a real, genuine relationship with their advisor so always talk to people on their level. Don't be arrogant, or reel off numbers to make yourself look good, because this is guaranteed to turn prospective clients off. Instead, be modest and unassuming. That doesn't mean you can't be professional - you're the expert, that's not in question. But you're also someone with a real personality and real opinions.
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