Weekly Focus - January 8, 2014 - "How much are you liked and trusted?"
There are many obvious reasons for staying in touch with clients. But one reason for staying in touch is not so obvious. Too many clients, at some point, forget why they invested. Perhaps, at times, success in the short-term has made them overly-confident. They feel it makes sense to get more aggressive. Or, conversely, perhaps the incessant reporting of current events has made them overly cautious. Either way, it's up to you to put out the fire.
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