Weekly Focus - May 28, 2014 - "There Is No Silver Bullet for Prospecting"
Deserving and earning our clients' trust is still the surest path to introductions. The burden is on the Advisor to make sure he or she is referable. I refer my friends to my doctor because I like my doctor and I trust him. I have complete confidence that my friends will be better off knowing him. I know they will have a rewarding and beneficial experience just by sitting with him. He is eminently referable. I want them to meet him.
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