Weekly Focus - November 26, 2014 - "The "IT" Factor"
There is a phrase we use when trying to define something that lacks clearly defined parameters: I know it when I see it.
That phrase definitely applies to that certain something radiating from outstanding Financial Advisors. We know they have something, but we can't quite put our finger on it. The French call this je ne sais quoi, a noun meaning a quality or attribute that is difficult to describe or express.
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